You’re on a ladder, under a sink, or in a crawlspace when the phone rings. By the time you call back, the homeowner has already booked someone else. Ads and a strong Google profile get the phone ringing. What happens in the next few minutes decides whether you get the job.
I’m Jeff, and I set up GoHighLevel automations for trades businesses in Metro Detroit and across Michigan. The goal is simple: every call and form gets an answer right away, every finished job gets a review request, and your past customers hear from you before they call someone else.
GoHighLevel is a CRM and automation platform. For a contractor, it puts your calls, texts, web form leads, and Facebook and Google messages in one inbox, then runs follow-up automatically based on rules we set together. You don’t have to learn the software. I build it, test it, and keep it running, and you use the phone app to reply and see your leads.
When a call goes unanswered, the caller gets a text from your business number within moments, something like: “Sorry we missed you, this is [Your Company]. What’s going on and what’s the address? We’ll call you right back.” The homeowner gets an answer instead of voicemail, and you get a text thread you can reply to between jobs. If you run Local Services Ads, this matters even more, because Google can count a missed call during business hours as a charged lead.
When someone fills out your website form, your Facebook lead form, or messages your Google profile, they get an instant text and email reply. You or your office get an alert at the same time. I can also set it to call you first and connect you to the lead in one tap.
When a job is marked complete, the customer gets a short text with a direct link to leave a Google review, and a reminder if they don’t leave one. Reviews feed your Google Business Profile and your Local Services Ads ranking. One local service business I worked with grew from 110 to 474 Google reviews, and a home audio store grew from 15 to 135.
Your old customer list is worth money. I set up campaigns that reach past customers (with their consent) at the right time of year: furnace tune-ups in the fall, AC checks in the spring, water heater checks, gutter and roof inspections after storm season, or tree trimming before winter. This is how you fill the slow season without buying more leads.
Every lead lands in a simple pipeline: New, Contacted, Estimate Sent, Booked, Lost. You can see what’s waiting on you and what’s been dropped. Leads from Google Ads, Local Services Ads, and your Google profile get tagged by source so you know which channel is producing jobs.
Sent an estimate and heard nothing? A follow-up sequence checks in after a few days so big jobs like replacements, re-roofs, and removals don’t go cold.
Customers get a text reminder before your crew shows up, which helps cut down on no-shows and wasted trips.
Business texting in the US has to be registered with the carriers (A2P 10DLC) and needs the right consent. I help you through registration, add opt-in language to your forms, and make sure STOP and HELP replies are handled automatically. Texts only go to people who’ve opted in or contacted you first.
On a call, we go through how leads come in today, who answers, what happens after an estimate, and what you wish happened automatically.
I set up your GoHighLevel account and phone number, or port or forward your existing one, and start text messaging registration. Carrier approval can take time, so we start it right away.
I build the missed-call text-back, form replies, review requests, and pipeline, write the messages in your voice, and test every path with real calls and form fills before anything goes live.
We switch it on, and I show you and your office how to reply from the app, move leads through the pipeline, and mark jobs complete so review requests go out.
Once the basics are running, I set up your past-customer campaigns and adjust messages based on how people respond.
GoHighLevel automation is billed monthly. I don’t publish dollar amounts. I’ll give you a clear quote on a 15-minute call. Read how my pricing works.
See all of my services on the services page.
No. I build and manage it. You’ll use the phone app to reply to texts and see new leads, and I’ll show you how in one short session.
Usually, yes. We can forward your existing number or, in many cases, port it. We’ll go over the options on our first call.
The first text is automatic, but it’s written in your voice and it starts a real conversation. You or your office take over from there.
Yes, when it’s done right: registered with the carriers, sent to people who opted in or contacted you, with STOP and HELP handled. I set that up as part of the build. This isn’t legal advice, so check with your attorney if you have specific questions.
No. It backs them up. It catches the calls nobody could pick up and handles routine follow-up so your people can focus on booking jobs.
Book a 15-minute call and I’ll walk through how your leads are handled today and which automation would save you the most jobs first.
About Campaigns That Convert:
Google Ads, Local Services Ads, Google Business Profile management, and missed-call follow-up for plumbers, HVAC companies, roofers, and tree service companies.
Let’s grow your business together.
Campaigns That Convert LLC · Plymouth, MI · (313) 590-0304 · Serving Metro Detroit and Michigan
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