I’m Jeff, and Campaigns That Convert is based in Plymouth, Michigan. I help plumbers, HVAC companies, roofers, and tree service companies get more calls from Google across Wayne, Oakland, and Washtenaw counties, and anywhere else in Michigan. Everything I do is remote-friendly, so a 15-minute call works the same whether your shop is down the road or in Grand Rapids. But Metro Detroit is home, and I know how many contractors are fighting for the same searches here.
Metro Detroit isn’t one market. It’s dozens of cities and townships packed right next to each other. A homeowner in Livonia searching “water heater repair” might see companies from Westland, Farmington Hills, and Redford in the same map results. Google says local results depend largely on relevance, distance, and prominence, so where the searcher is matters a lot, and the three businesses on the map can change from one neighborhood to the next.
That means two things for your marketing:
Plymouth is my home base. Plymouth, Canton, and Northville sit side by side on the western edge of Wayne County, and Northville crosses into Oakland County. Contractors here often want to reach into Novi, Livonia, and the townships to the west without spending on jobs too far away. I set ad targeting city by city and use heatmaps to show where your profile ranks across that whole stretch, not just at your shop address.
Livonia and Westland are dense, close to each other, and close to a lot of competitors in neighboring cities. For a plumber or HVAC company here, the edge usually comes from reviews, response speed, and Local Services Ads, since a lot of competitors show up for the same searches. Missed-call text-back matters too. When there are many options a mile away, an unanswered call goes to someone else.
Novi is in Oakland County, and a lot of the competition comes from surrounding cities along the I-96 and M-5 corridors. For roofers and tree service companies in particular, I focus on service-specific pages and Google Ads targeting, so you show up for the specific jobs you want, like roof replacement or tree removal, and not just your company name.
Ann Arbor is the anchor of Washtenaw County, and plenty of contractors serve it from elsewhere. If you’re based outside Ann Arbor but want work there, you can’t fake an address, because Google’s Business Profile guidelines don’t allow virtual offices. What you can do is set your service area correctly, run ads targeted to Ann Arbor, and build up reviews from customers you’ve served there.
Dearborn sits between Detroit and the western suburbs, so local search there pulls in businesses from both directions. I’d look closely at which services bring in the most calls and build Google Ads around those, with call recording so you can hear what people are asking for.
Detroit is a big city with many neighborhoods, and it’s a big area to cover from one map pin. Contractors serving Detroit usually do best by targeting neighborhoods and ZIP codes they really want to work in, setting clear job types in Local Services Ads, and making sure their profile shows the full service area. I’ll help you decide where your budget goes instead of spreading it across the whole city.
Outside Metro Detroit, I work with trades businesses across Michigan. The approach is the same: find out where you want jobs, see where you rank today, then fix your profile, ads, and follow-up in the order that gets you booked work fastest. In smaller markets, fewer competitors often means a strong Business Profile and Local Services Ads can carry more of the load.
See all of them on my services page, or go straight to your trade:
No. I work with contractors anywhere in Michigan. Most of the work happens over calls, screen shares, and reports.
It’s harder, because distance is part of how Google ranks local results. But a complete profile, the right service area, strong reviews, and ads targeted to that city can all help you show up there. A heatmap shows exactly where you stand.
Yes. Google Ads can target specific cities, ZIP codes, or a radius, and Local Services Ads use the service area you set. I’ll match them to where you actually want work.
The free audit includes a Google Maps heatmap, so you can see exactly where you rank across your service area. Or book a 15-minute call and tell me which cities you want more jobs in.
About Campaigns That Convert:
Google Ads, Local Services Ads, Google Business Profile management, and missed-call follow-up for plumbers, HVAC companies, roofers, and tree service companies.
Let’s grow your business together.
Campaigns That Convert LLC · Plymouth, MI · (313) 590-0304 · Serving Metro Detroit and Michigan
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